Simon Marketing managed the printing of the game pieces, and was responsible for transporting them from Dittler Brothers to packaging factories for distribution.īecause Jacobson was on the ground in Georgia, the integrity of the trail of the game pieces fell to him. Jacobson oversaw production for Dittler’s client, Simon Marketing, and eventually, Simon hired him to oversee their $500 million contract with McDonald’s. The Daily Beast story tracked Jacobson’s scheme as it was hatched in the 1980s when he took a job at Dittler Brothers Printing. He would then pass them along to family members and acquittances in exchange for a cut of the prize. Jacobson’s scheme involved stealing the game pieces from Dittler Brothers Printing, the Oakwood, Georgia, printing company where they were produced. Jerry Jacobson, a former police officer, was the kingpin of the operation. How did it happen and how was it found out? Here’s a look at the scheme and the key player.
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